Sales Principle 1

If the sales people understand this fact then they won’t feel that they are being rejected by a prospect. This happens because when a sales person approaches a prospect. the prospect is not in the mental state of buying. Also, nobody likes to be sold, people like to buy. Hence a sales person should guide him/her towards the buying decision instead to aggressively selling and feeling like being rejected by the prospect when he/she says NO or gives any objection.

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